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our mission

We believe every organisation and business needs to focus on understanding behaviour.

The success of any product or service relies on the right behavioural response. Innovation needs to understand behaviour to reduce risk. Within the organisation, an understanding of employee behaviour is needed to develop new capabilities.

And today, as habits and routines are disrupted, and society increasingly looks to business to provide solutions to mounting social and environmental challenges, there's never been a greater need to hold a detailed and nuanced understanding of human behaviour; to understand, to predict and to shape behaviour.

Meltwater is committed to providing organisations and businesses with this capability. To drive superior performance. To build better businesses.




Social Psychologist, Ph.D.

Before Meltwater, Guy held senior leadership posts within Havas, the global marketing services group. During this time, he created and led the launch of Meaningful Brands - the market's largest brand and sustainability study. He also initiated work programmes around sustainable behaviour with the WBCSD and the OECD.

Guy is a visiting professor of innovation and behavioural science with IE Business School and University (Madrid).

Guy is also the co-founder of Greener Hours - a behavioural science-backed clean energy start-up.


  • PhD (Cran.), Applied Social Psychology (award-winning)

  • MCert (Cantab.), PGCert (Stan.), MBA (IE)


Chartered Psychologist, British Psychological Society (CPsychol)

Fellow, Royal Society of Arts (FRSA)

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