Dr Guy Champniss

Dr Guy Champniss is a consultant and behavioural scientist, with over 20 years’ international corporate experience across both multinationals and start-ups. He focuses on the drivers of prosocial behaviour and group formation and behaviour in consumers and within the workplace. Guy's work on group formation and group behaviour within consumer and employee groups has been recognised with awards for innovation and impact.

Guy's work in organisational behaviour change has secured awards for innovation in learning and behaviour change, as well as in organisational change impact. His work in energy behaviour change has been recognised with the AESP Innovation Award and is seen, by US regulators and policymakers, as having ‘market transformation potential’ in the drive for a cleaner economy.

Alongside his consulting role, Guy is an adjunct professor with IE Business School (FT Top 10), where he designs and delivers Masters courses on innovation, ethics, behaviour change and sustainable business. He has been recognised for teaching excellence for each year of his time with the school (2017-present) and has been nominated for professor of the year in 2019, 2022 and 2024.

Guy is a specialist advisor to UK VC Carbon13 (Cambridge University) and provides pro-bono services to the UK Government’s Foreign Commonwealth and Development Office (FCDO) on its Transform development aid initiative. Guy remains a strategic advisor to US clean-tech' solution, Enervee.

Guy holds an MBA from IE, has completed post-graduate and Masters programmes with Stanford Graduate School of Business and the University of Cambridge, and holds a prize-winning PhD in applied social psychology from Cranfield University. His research has been published in leading journals including Technological Forecasting and Social Change, and Harvard Business Review. He's also co-author of the book, Brand Valued (Wiley & Sons).

Guy is a Chartered Member of the British Psychological Society and a Fellow of the Royal Society of Arts.