Strategic Behaviour Design
Strategic behaviour design involves leveraging concepts, insights and evidence from behavioural science, to design for the specific behaviours needed that unlock strategic outcomes. ​
​​​Business challenges or opportunities are typically framed as aspirations or outcomes. By identifying the specific behaviours that are in service to these outcomes and aspirations, we can then design targeted interventions that consistently deliver these behaviours.
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Strategic behaviour design de-risks innovation, improves resource efficiency, and drives organisational strategy to deliver.
Who can benefit from Behaviour Design?
You're responsible for change and transformation programmes within your business, and are recognising that team members are not adapting as quickly as you need.
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You oversee new product or service development and want to be more confident that users will engage with your new product or service.
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You are working in innovation and want to better predict understand why adoption rates are lower than you'd hoped.
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You and your team are responsible for customer experience and want to be sure every touchpoint is going to work the way you want it to.
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You oversee employee engagement - from onboarding to exit - and want to better predict how teams will react and respond to changes in your business.
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You lead learning & development, and want your training programmes to have greater impact across your organisation.
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You're in charge of sustainability strategy within your business, and recognise that a key element of the successful transition is effective behaviour change.
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The Six Lenses Methodology
A new way to systematically understand, predict and shape behaviour .
"These sessions were very enriching and satisfying, both professionally and personally. The professor demonstrated excellent teaching skills, conveying knowledge in a clear, engaging, and engaging manner."
Developed by combining concepts, frameworks and models from psychology, together with proprietary research, The Six Lenses provides an evidence-backed flexible platform for consulting and advisory engagements, as well as forming the basis for custom training programmes within organisations.
As an interactive and action-learning experience, The Six Lenses takes participants through the foundational theory and quickly progresses to hands-on exercises to quickly decode, predict, and shape critical behaviours within the business.
The Six Lenses turns participants into practical behaviour change agents within the business.
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