Dr Guy Champniss is a consultant, advisor, and educator in insight-led transformation, sustainable innovation, and the strategic commercial application of behavioural science.
With over 25 years’ international experience across multinationals, start-ups and business schools, Guy's work focuses on an evidence-based approach to drive innovation, deliver change and unlock superior sustainable performance across businesses.
After international roles in insight and innovation with global marketing services group, Havas, Guy moved to be a founding member of the leadership team of Enervee - a pioneering climate and energy start-up. During his time with Enervee, Guy led the behavioural insights programme that validated the core proposition (energy saving behaviour change) and went on to be recognised as holding 'market transformation potential' by US regulators and policy-makers. Enervee raised $35mm in its Series B (2022).
Guy then set-up and ran a specialist behavioural consulting practice within the PE-backed global healthcare consulting firm, Inizio. Working with the leading healthcare companies worldwide, as well as with non-healthcare clients including Microsoft, Unilever and Anglo American, the behavioural science consulting service secured a number of awards for impact and effectivness, including work with Roche which delivered client savings in excess of $100m in the first year. With a strong interest in 'good business' and its role in behaviour change, Guy remains a Strategy Advisor to Enervee (US), and is a mentor and domain specialist with Cambridge University carbon venture lab, Carbon13.
Guy’s track record is defined by solving complex strategic challenges and unlocking opportunities for innovation, and revenue uplift, including:
​
Commercial Growth: Built a boutique specialist consulting capability from scratch to deliver £9m in revenue and multiple awards for innovation and impact.
​
Operational Impact for Clients: Delivered over £100m in client savings in a single year through employee experience innovation.
​
Market Creation: Developed – and scientifically proved - the value proposition that took a tech startup from inception to 20+ commercial clients and a $35m Series B raise.
​
Corporate Reputation & Stakeholder Engagement: devised and led proprietary research and insights initiatives, building award-winning market credibility for a new entrant (AESP Market Transformation Potential) and driving global strategic re-positioning in professional services, unlocking sector-leading global organic growth rate.​
​Guy is also a visiting professor with IE Business School - one of the world's leading business schools. Guy designs and delivers content on innovation, ethics, behaviour change and sustainable business. He is founding faculty on IE"s Masters in Innovation (2017), and Masters in Sustainability and Business Transformation (2024). Guy also designs and delivers executive education content with Headspring Executive Development - a joint venture between IE Business School and The Financial Times.
Guy's research has been published in journals including Harvard Business Review, featured in outlets including The Financial Times, Times Raconteur and The Economist, and has been presented at leading academic and cross-over conferences including AMA, ANZMAC, EMAC, BECC, AESP, ACEEE and Behave.
Guy’s career over the last 15 years has been driven by a fundamental belief in the potential of business to innovate and solve for the social and environmental challenges we face. On every engagement, Guy leads teams and projects with a unwavering commitment to integrity, accuracy and collaboration.
In his previous career, Guy was a television producer and director, where he refined his story-telling techniques and communication skills, and won two Royal Television Society awards in the process.
​​​​Guy holds an MBA from IE, has completed post-graduate and Masters programmes with Stanford Graduate School of Business and the University of Cambridge, and holds a prize-winning PhD in applied social psychology from Cranfield University.
​​​​​​Guy is a Chartered Member of the British Psychological Society (CPsychol) and a Fellow of the Royal Society of Arts (FRSA).
Consulting & Advisory Recognition
2025
Innovation Approach Award (n)
EPHMRA (Sanofi)
2024
Best Business Transformation Award
IOIC (Roche)
2022
Innovation in Learning
The Learning Awards (Astra Zeneca)
2019
The AESP Award for Market Transformation
AESP (Enervee)
​Educator & Executive Development Recognition
2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024, 2025
Faculty Awards for Excellence in Teaching.
4.8/5
Average Teaching Evaluation (over 8yrs)
​IE Business School
2018, 2019, 2022
Nomination Business School Professor of the Year
​IE Business School
2022, 2023
Programme Professor of the Year
​IE Business School
2014
Director of Studies Award - Best Doctoral Thesis
Cranfield School of Management, Cranfield University