Services
Meltwater supports clients with five services around the application of behavioural science to strategy
Behavioural Sprints
Behavioural diagnoses that uncover and explore the drivers for key metrics such as attention, adoption, and behaviour change.
Training & Education
Workshops and training sessions on behavioural science and how to apply behavioural insights to products and services.
Experimental Design
RCTs and experimental 'in-company' field studies to test hypotheses and de-risk product and programme launches.
Literature Reviews
Scoping, collating and making sense of what the research fields already know about your challenge.
Consulting & Advisory
Consulting and advisory support for consumer, employee and patient insights, intervention desiogn and measurement.


"Guy has brought phenomenal impact to the work of my teams at both AstraZeneca and Microsoft. ​His ability to help design ambitious programs which incorporate behavioural science to support behaviour and organisational change has been game changing for our work.
I have really been impressed by the academic knowledge which Guy can bring and then apply in very practical ways to business challenges in order to get great results."
Consulting & Advisory
Looking at client challenges through a behavioural lens reveals new insights into the fundamental building blocks of decision-making and behaviour.
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Behavioural analysis efficiently reveals the barriers that block change, and provides the stimulus to unlock new drivers for success.
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We specialise in the application of key aspects of social psychology - group formation, social dynamics and leadership.
Training & Education
With a proven track record providing award-winning programme design, teaching and facilitation, with IE Business School (FT Top 10), we're accomplished at designing cutting-edge custom programmes, bringing together world-class faculty to create a unique experience for clients.
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These programmes can either be designed for specific internal audiences, or designed as open programmes.


"I cannot describe how great Guy is as a teacher. He is an incredible lecturer, facilitator of discussions and such an interesting person. He has made this week an extraordinary experience. He has made every topic seem interesting, giving examples, context and even readings that support and deepen the learning experience. I would like to congratulate him and I hope he will keep teaching for many years." (IE, 2022)


"I’ve worked with Guy on communications projects inside organisations for several years. I’ve always appreciated and enjoyed the way he articulates complex psychological theories in simple, straightforward language and illustrates his points with every day, relatable examples. Guy was the obvious choice when I wanted a credible, relatable, and highly engaging social scientist to speak at two events we held for clients of our communications agency. Guy is very easy to work with – he takes, builds, and improves the brief. He creates great content and delivers it brilliantly to demystify the science of human behaviour. I highly recommend Guy as a speaker and a collaborator."
Speaking & Events
We regularly design and deliver keynotes and presentations for leadership conferences, client events., and industry conferences. Topics typically cover current research around decision-making, leadership, employee engagement and behaviour change, and sustainable business transformation.