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We are an award-winning boutique behavioural science strategy firm. 


Behaviour-First Growth

We partner with businesses to help them grow through the strategic application of behavioural science.

We work with start-ups, scale-ups, charities, investors and multinational  corporates.

We help our clients develop a deeper understanding of their customers, consumers and employees to build better products, services and experiences, and a sustainable competitive advantage.  

We have worked with clients across healthcare, energy, consumer goods, banking, technology, market research, marketing services and education.

Our starting point is a proven grounding in the strategic application of behavioural insights.


We have won awards for academic impact, innovation and market transformation.

Meltwater's founder - Dr. Guy Champniss -  is also an award-winning professor with IE University and Business School (Madrid) where he delivers courses on innovation and applied behavioural science. His work has been published in journals including Harvard Business Review. Guy frequently speaks at conferences on behavioural science, sustainability and innovation.


Guy is a Chartered Member of the British Psychological Society, a Fellow of the Royal Society of Arts, and a founding member of the Global Association of Applied Behavioral Scientists (GAABS). 

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