We are an award-winning boutique strategy consulting firm that applies behavioural science to de-risk innovation, drive engagement and deliver superior business performance.
We support a new type of business. One that recognises that a detailed understanding of behaviour - employee, customer and market behaviour - is critical to unlock new opportunities for value.
We partner with these businesses to apply cutting-edge Behavioural Science to de-risk innovation, drive engagement and deliver long-term, sustainable competitive advantage.
We don't believe technology transforms business and disrupts markets. We believe behaviour does.
Guy Champniss, PhD.
Guy founded Meltwater with the goal of helping organisations and businesses become better at what they do, through the strategic application of behavioural science. Combining 20+ years global leadership experience with award-winning applied psychology research, Guy partners with leadership teams and investors to de-risk innovation, create richer experiences and drive long-term sustainable growth.
"Guy is someone you can really rely on to be inspirational in front of an audience. He has an ease with his subject matter that only comes through a thorough understanding of the issues, both in terms of the latest academic thinking but also, importantly, the strategic marketing implications for brands."
COLIN STRONG GLOBAL HEAD BEHAVIOURAL SCIENCE, IPSOS
We view strategy through a behavioural science lens, uncovering and developing behavioural insights to build robust yet flexible strategic visions, plans and approaches.
We help clients develop sustainability strategies that have behaviour at the core, and create opportunities not only to reduce impact, but also to create commercial value.
We create and deliver bespoke applied behavioural science workshops and training sessions for companies looking to build and enhance in-house capabilities.
product & service analysis
We work with investors and leadership teams to review products and services, screen investment opportunities, and create custom interventions to drive portfolio performance.