Behaviour Design
Behaviour Design describes the process of using concepts., theory and evidence from behavioural science to design for specific behaviours in specific moments, from specific groups.
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Business challenges or opportunities are typically framed as aspirations or outcomes. By identifying the specific behaviours that are in service to these outcomes and aspirations, we can design targeted interventions which we know will increase, stop or start these specific behaviours.
Who can benefit from Behaviour Design?
Sample use cases for Behaviour Design
You're responsible for change and transformation programmes within your business, and are recognising that team members are not adapting as quickly as you need.
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You oversee new product or service development and want to be more confident that users will engage with your new product or service.
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You are working in innovation and want to better predict understand why adoption rates are lower than you'd hoped.
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You and your team are responsible for customer experience and want to be sure every touchpoint is going to work the way you want it to.
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You oversee employee engagement - from onboarding to exit - and want to better predict how teams will react and respond to changes in your business.
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You lead learning and development, and want your training programmes to have greater impact across your organisation.
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You're in charge of sustainability strategy within your business, and recognise that a key element of the successful transition is effective behaviour change.
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The Six Lenses of Behaviour
A new way to understand, predict and shape behaviour.
"These sessions were very enriching and satisfying, both professionally and personally. The professor demonstrated excellent teaching skills, conveying knowledge in a clear, engaging, and engaging manner."
Developed by combining concepts, frameworks and models from psychology, together with proprietary research, The SIx Lenses of Behaviour provides an evidence-backed flexible platform for consulting and advisory engagements, as well as forming the basis for custom training programmes within organisations.
As an interactive and action-learning experience, The Six Lenses of Behaviour takes participants through the foundational theory and quickly progresses to hands-on exercises to quickly decode and shape critical behaviours within the business. The Six Lenses of Behaviour turns participants into practical behaviour change agents within the business.
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