"One of the most inspirational professors across the entire business school."
Training & Education
"I cannot describe how great Guy is as a teacher. He is an incredible lecturer, facilitator of discussions and such an interesting person. He has made this week an extraordinary experience. He has made every topic seem interesting, giving examples, context and even readings that support and deepen the learning experience. I would like to congratulate him and I hope he will keep teaching for many years."
Dr Guy Champniss develops and delivers training programmes on the science of behaviour, decision-making, ethics and sustainable business transformation. These programmes are custom executive education (in-company), open enrolment or Masters programmes.
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Dr Guy Champniss has been delivering programmes with IE Business School since 2017, securing recognition for teaching excellence each year of tenure (delivering evaluation average 4.79/5), and receiving student nominations for Professor of the Year 2019, 2022 and 2024.​
"Guy has brought phenomenal impact to the work of my teams at both AstraZeneca and Microsoft. ​His ability to help design ambitious programs which incorporate behavioural science to support behaviour and organisational change has been game changing for our work.
I have really been impressed by the academic knowledge which Guy can bring and then apply in very practical ways to business challenges in order to get great results."
"One of the most inspirational professors at the business school.!"
"Guy provided a really engaging and relevant workshop. He offered examples that were directly relevant to our industry and even when there we no relevant examples, he was willing to work to try and understand how healthcare and pharma work and patiently talked through scenarios with us to see how the theory could be applied for us."
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'This was the most engaging workshop - possibly because of the content but also because Guy took the time and effort to make the theory engaging, relevant and relatable to pharma."
SAMPLE PROGRAMMES
1
The Behavioural Advantage.
Crafting engaging products, cultures and experiences with Behaviour Design
Dive into behavior design principles to supercharge product success, motivate employee change, and de-risk innovation. Through real-world case studies and hands-on workshops, your team will master The SIx Lenses framework for crafting compelling customer experiences, driving adoption, and embedding behavioral insights across your organization. Elevate outcomes with measurable impact through science-driven, innovative design.
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2
Critical Thinking in the Age of AI
Maintaining and enhancing executive decision-making.
As more and more businesses adopt AI across functions and workflows, the critical question is moving from 'how do we get people to use AI?' to 'how do we ensure senior teams maintain the levels of critical thinking and the quality of decision-making for the business?' This programme introduces and explores an accessible and actionable framework for executives to use immediately to ensure their decision-making is enhanced - not compromised - by the promise of AI.
3
Team Chemistry.
Building High-Performance Teams
Master the science of effective team formation and leadership with insights from social psychology. This programme equips executives with evidence-based techniques for creating shared vision, enhancing collaboration, and resolving conflicts decisively. Gain hands-on experience designing team structures, using key concepts from group theory, that maximize engagement, performance, and long-term organizational impact.
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4
Leading for Influence & Impact.
A behavioural science-led approach to modern leadership
Discover how social psychology principles can revolutionize your leadership style. This immersive program guides executives in influence tactics, group cohesion, and loyalty drivers. Learn to design agile team structures, foster psychological safety, deploy behavioral insights that inspire commitment, and accelerate performance. Elevate your leadership toolkit to shape adaptable, high-impact teams.
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5
Decision resilience.
A behavioural science-led approach to mastering uncertainty.
Equip your executive team with a strategic toolkit to thrive amid ambiguity. This immersive course reveals proven decision styles, decision-drivers, and hidden contextual factors to help you filter noise, mitigate bias, and focus on what truly matters. Transform uncertainty into opportunity by mastering insight-driven judgment calls when it matters most.
